Mobile Fix — June 14
The feebleFix; I have gone down with some bug and feeling feeble together with the various drugs are not conducive to thinking and insights. So this Fix is the raw material — the stories and reports without any of my views. There is lots of good reading here and normal service will be resumed next week
Modern World
The new Mary Meeker deck is full of great insight — 333 slides of it. The Money chart has been the one we have used since the first of her reports in 2004.
A new Pew report shows 37% of US adults mostly go online with their smartphones — higher in younger age brackets.
So is it Job Done? Well not quite.
The user experience on some mobile sites is still poor and the advertising experience is still pretty dire. So lots of opportunity to seize an advantage over your competitors by better serving mobile users.
Retail
UK fashion retail start up Depop has raised $62m
Good background on Depop and how it syncs will influencer culture
How retailers are using data for personalisation
Good interview with CEO of Tracksmith
Interesting argument that immersive retail experiences get in the way of purchases
How DTC brands can avoid start up purgatory
As DTC brands raise more and more VC money companies are emerging to help them spend on marketing
Identity
Would your business survive the elimination of the IDFA?
Google’s login chief would rather you use Apple’s sign-in button than keep using passwords
News
Even people who like paying for news usually only pay for one subscription
Why Free Is Too High a Price for Facebook and Google
Google rewards reputable reporting, not left-wing politics
DailyMail: 50% Drop In Traffic After Google June 2019 Core Update
newTV
Cannes Lions Names Jeffrey Katzenberg Its Media Person of the Year
BBC iPlayer can show programmes for a year instead of 30 days
A must listen podcast; Matthew Ball on Amazon vs Apple vs Netflix vs Disney,
Curated viewing aims to solve our TV overwhelm
Channel 4 seeks to expand programmatic ad offering
Amazon
Hippea case study for Amazon advertising
French Ad-Tech Company Weborama Is Trying to Derail Amazon’s Offer to Purchase Sizmek’s Ad Server — can’t see Amazon giving up on something so strategic
Amazon & Huge at Cannes — Bringing Brand Voice To Life Using
Innovation, Creativity And Storytelling
Amazon in Las Vegas — their Re-Mars event
FedEx Trims Amazon Ties as Retailer Flexes Delivery Muscles
Deep fakes
Researchers Can Make People Say Anything in Videos by Rewriting Their Words
Creativity
Hulu’s Jeremy Helfand on Pioneering Viewer-First Advertising
Measuring the magic: Why brands need to refocus on the effectiveness of creativity
Will Google’s new set of controls finally push creative into the limelight?
Snap
Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers
SNAP: Don’t Miss the Inflection Point — Pivotal Research Group
Snap’s 180% Surge Aided by More Teens Loving Augmented Reality
Snapchat is experimenting with an events feature of its own
Quick Reads
The Disruptor CMO playbook — 19 habits of successful marketers
U.S. advertisers’ spending on podcasts rose 53% in 2018
Futuremade report for Sky on theNew Dimensions of Media — played a small part in this
What’s next in UA — we get a mention in here too
McKinsey — Why the future is Asian
McKinsey — Automation in Retail
How Axios drives engagement with its email newsletters
https://digitalcontentnext.org/blog/2019/06/06/behavioral-advertising-the-mirage-built-by-google/
iPad Os is more than just a game
Navigating from the Industrial Age to the Contextual Age
Fortnite maker Epic acquires social video app Houseparty
Amazon-Whole Foods Is Two Years Old. And?
Finally — this is the list of ad interest i find by digging around my instagram account. Maybe we worry too much about data?
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