Mobile Fix — June 14
The feebleFix; I have gone down with some bug and feeling feeble together with the various drugs are not conducive to thinking and insights. So this Fix is the raw material — the stories and reports without any of my views. There is lots of good reading here and normal service will be resumed next week
The new Mary Meeker deck is full of great insight — 333 slides of it. The Money chart has been the one we have used since the first of her reports in 2004.
A new Pew report shows 37% of US adults mostly go online with their smartphones — higher in younger age brackets.
So is it Job Done? Well not quite.
The user experience on some mobile sites is still poor and the advertising experience is still pretty dire. So lots of opportunity to seize an advantage over your competitors by better serving mobile users.
A must listen podcast; Matthew Ball on Amazon vs Apple vs Netflix vs Disney,
French Ad-Tech Company Weborama Is Trying to Derail Amazon’s Offer to Purchase Sizmek’s Ad Server — can’t see Amazon giving up on something so strategic
Amazon & Huge at Cannes — Bringing Brand Voice To Life Using
Innovation, Creativity And Storytelling
Amazon in Las Vegas — their Re-Mars event
Futuremade report for Sky on theNew Dimensions of Media — played a small part in this
What’s next in UA — we get a mention in here too
McKinsey — Why the future is Asian
McKinsey — Automation in Retail
Finally — this is the list of ad interest i find by digging around my instagram account. Maybe we worry too much about data?
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